This short course presented as part of the MBA program relates directly to the method and role of case histories, produced in this course of study, focused on business practices.
This short course is concerned with a style of reasoning which identifies systems of thinking, acting and saying in business practices through an analysis of an archive of evidence.
The analytical criteria proposed to construct insights about a business practice (through a case history) are: the formation of objects, the formation of a unique subject position, the formation of concepts in the practice, the formation of techniques in the practice and the formation of strategies employed by the practice. The elements of the archive are identified for their communicative functions, not for their meaning within the practice. Thus each element offered up for analysis is interrogated in its context, in order to reveal its role in the definition and limitation of the business practice.
This method is aimed at establishing systemic relationships between the symbolic practices and material practices of a business, and to reveal what limits the former establishes for the imaginary practices of the enterprise.
The course objective is to show how this style of reasoning may be used to stimulate innovation in business practice.
Having said that, this course will refer to the writings of Michel Foucault to find evidence of the application of such a style of reasoning or attitude – which is not exactly a method – toward the production of case histories related to business practices. In that sense, it is not a course for readers but a course for doers. Reading - a core activity preceding each lecture - is not directed at what was said by whom, but focused on the function and effects of the style of reasoning employed while producing case histories.
The primary question asked throughout the course is: how does it function? This course is not concerned with another question often asked: what does it mean?
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